**“John Luke turned our previous mailing strategy on its head. Needless to say, the creative was fantastic, but the strategy and approach for our direct mail program were superior. He optimized our invested dollars by (1) increasing the visits of our most profitable customers, and (2) incentivizing the remaining 88% of our customers to become more profitable by increasing their visits and spend. The achievements in the first two months of execution spoke for themselves: record top-line revenue with less investment than any of our previous fiscal year months, an exceptional accomplishment!”** ~ Daniel Bahn Chief Financial Officer Sioux City, South Dakota **“John Luke worked as a consultant for our company for ten months. During that time, he showed an amazing level of dedication and professionalism that helped the whole organization. He is a true innovator in marketing of the highest caliber and consistently developed effective, timely marketing plans. Our entire team benefited from John’s knowledge and expertise while working with him.”** ~ Johnathan Finch Marketing Manager Los Angeles, California **“As Marketing Director of a Northern California casino resort, I worked closely with John Luke and quickly realized how much expertise goes into marketing a property like ours. John not only led strategic initiatives, from customer service protocols to segmenting a 65,000-player database, but also ensured our entire team understood the why behind every move. Under his guidance, we transitioned away from a costly ad agency, internalized key responsibilities, and implemented data driven strategies that helped us better engage high value patrons and attract new ones. Working with John Luke was instrumental in achieving our marketing goals and elevating our team’s capabilities.”** ~ Michael Brady Marketing Director Ashton, Oregon **“Wisdom Steps proudly thanks John Luke for his generous support of our fundraising campaign for American Indian Elders. John’s exceptional communication and design skills enabled us to collaborate remotely with ease, meet tight deadlines, and achieve a highly successful launch of our Elder discount and perks program. His high caliber work, responsiveness, and seamless coordination with vendors saved time and costs while delivering precisely what we envisioned. We wholeheartedly endorse John Luke’s talents and look forward to continuing our partnership.”** ~ Mary Snow Wisdom Steps Project Director St. Paul, Minnesota

**“John Luke was well equipped to handle all of our marketing projects and responsibilities with ease thanks to his combination of abilities, expertise, and experience. His commitment and knowledge consistently led to excellent results, which helped our business expand and flourish.”** ~ Larry Johnson General Manager Crescent City, CA **“As VP of Marketing at Red Lake Gaming Enterprises, John Luke oversaw three resort properties under my supervision as COO. He consistently demonstrated exceptional performance, dedication, and a contagious ‘can-do’ attitude. His expertise in strategic marketing, execution, and graphic production was instrumental in driving customer growth and operational success. John Luke brings the experience, energy, and collaborative spirit needed to thrive in any high-performing organization.”** ~ Roy Ferris Chief Operating Officer Red Lake Gaming Enterprises Reno, Nevada **“I had the pleasure of working with John Luke at Seven Clans Casino. John is an exceptionally talented, devoted, and diligent marketer. As Vice President of Marketing at Red Lake Enterprises, he developed and executed a very successful multifaceted marketing strategy. This multi-channel campaign included newspapers, magazines, radio, television, internet, and personalized direct mail. Each medium was meticulously planned and maximized to its fullest capability. John Luke was very effective at using a limited marketing budget to get outstanding results at the lowest possible cost to the casinos. His dedication and devotion are unmatched. I would not hesitate to call John Luke if you ever need a marketing strategist or an expert in advertising design.”** ~ Danny Clark General Manager Seven Clans Casino Thief River Falls, MN **“John Luke was a pleasure to work with throughout his tenure as Vice President of Marketing for Red Lake Gaming Enterprises. He is creative, energetic, and professional. His understanding of marketing and design greatly benefited the marketing team, enabling us to maximize our marketing budget and enhance its effectiveness by a factor of ten. He is an outstanding team player and always dependable. I would contact him without hesitation if I required assistance with marketing strategy or advertising design. John is very talented, works quickly, and is always punctual.”** ~ Richard Lindquest Director of Marketing Red Lake Gaming Enterprises **“I’ve had the opportunity to

work with John Luke across multiple casino operations since the early 2000s, including Red Lake Gaming Enterprises in Minnesota and Kickapoo Lucky Eagle Casino in Texas. John is a strategic thinker with a strong sense of responsibility. He has successfully led advertising campaigns, managed staff, executed promotions, and optimized database segmentation. Most recently, he stepped into the role of acting CEO (transitioning out of CMO) at Dakota Nation Gaming Enterprise during a leadership change, where he implemented operational improvements that boosted profitability and efficiency. Widely respected by both employees and tribal leadership, John Luke brings dedication, insight, and measurable impact to every role.”** ~ Veldon Baird Chief Financial Officer Provo, UT **“I hired John Luke to oversee our marketing department as Senior Director of Marketing for the Lucky Eagle Casino and Resort. During John’s time at Kickapoo Lucky Eagle Casino, he made many significant improvements to a department in need of strong leadership. Utilizing his analytical skills and our player tracking system, John Luke provided, for the first time, data that led to significant improvements in our bus program. His reports and analysis also enabled us to take the first steps in designing and segmenting our players’ club database. John’s extensive background in graphic design and print production also proved invaluable to our design department, which went on to produce some of the best posters, billboards, and marketing collateral we have ever seen. I would not hesitate to recommend John Luke to any business in need of marketing expertise, particularly in the gaming industry.”** ~ Paul Ryder General Manager Kickapoo Lucky Eagle Casino Eagle Pass, Texas

“I have known John Luke professionally for over 15 years and can attest to his integrity and character both in and out of the workplace. Not only is John Luke a great family oriented individual, he is also a great team player. He has a wonderful attitude and is able to inspire not only employees but also those he comes into contact with. Over the course of my twenty plus years in the gaming industry, I must say that John Luke is one of the most talented marketing professionals that I have had the pleasure to work with. ~ John Smith Vice President of F&B Kickapoo Lucky Eagle Casino Palm Springs, California